MBA In Product Design
Course Details
The MBA in Product Design, with a specialized focus on luxury products, is a dynamic and comprehensive program designed to equip students with a unique blend of skills that are highly valued in the luxury product sector. This program is structured to develop key competencies in various aspects of design, marketing, and business management.
- Skill Development and Program Benefits: Business Acumen and Marketing Expertise: Students gain a solid foundation in business principles and marketing strategies, especially tailored for the luxury market. They develop an understanding of consumer behavior, market trends, and strategic marketing, crucial for navigating the competitive landscape of luxury products.
- Design Proficiency: Emphasis is placed on the principles of product design, aesthetics, and functionality. Students learn to integrate creativity with practicality, focusing on luxury product design, which demands a high level of finesse and sophistication.
- Market Research Skills: The program hones the ability to conduct thorough market research, analyze competitors, and identify market opportunities. This skill is vital for making informed decisions and identifying niches within the luxury market.
- Financial and Strategic Management: Students are taught the essentials of financial planning, budgeting, and strategic innovation management. These skills are imperative for leading successful business ventures and managing the lifecycle of luxury products.
- Effective Communication: The course strengthens communication skills, both written and oral, which are essential in business negotiations, presentations, and in building professional networks.
- Digital Marketing and E-commerce Prowess: As the luxury market increasingly moves online, the program equips students with digital marketing and e-commerce strategies, a must-have skill in the modern business environment.
- Supply Chain and Operations Knowledge: Understanding the intricacies of supply chain management and logistics for luxury goods prepares students to handle complex operations efficiently.
- Consumer Insights: Delving into the psychology of luxury consumers, the course enables students to understand and predict consumer behavior, a key aspect of maintaining brand loyalty and exceptional customer experience.
- Entrepreneurial Mindset: By exploring entrepreneurial strategies specific to the luxury market, students are encouraged to think innovatively, evaluate business ideas critically, and develop entrepreneurial ventures.
- Real-World Experience and Networking: Through a 3-month internship in the luxury product industry, students gain practical experience and exposure to real-world challenges. This experience, coupled with courses on professional networking and career development, significantly enhances employability and industry connections.
Duration
2 Years
Eligibility
Graduation in any field
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